One of the top reasons you would need a website is to attract paying customers. Unfortunately, merely attracting traffic to your site is not the goal. Converting them into loyal visitors and customers should be at the absolute top of your priority list.
The question you should be asking yourself is how many of visitors are converting on your website? There could be a score of reasons why they would want to leave. And one of them could be a poorly designed and structured website. Yes, you have managed to attract them but you cannot keep them with the kind of website you have.
How can you fix this once for all? The web design experts over at G Squared have chimed in to provide professional and experienced insight into what you can be doing to improve your website’s conversion (customer acquisition) rate.
1. Underscore readability in your design
Today, customers are smart. Before they buy anything they do online research. Since there are many websites competing for the same clientele, you had better give them a reason to stick with you. Having a clean, uncluttered and easy-to-read website will set you apart from the competition and you will always win your business a bigger chunk of customers.
Customers don’t like to spend hours on end browsing through a website only to not find what they want. Present your content and structure your website in a clear manner that is both easy to navigate and ensure content is effectively broken up and easy to absorb.
2. Make a good impression with your typography
The choice of fonts on website is always treated with underestimation. Unknown to you, the choice of typography will affect the manner in which visitors perceive and digest information. Timid-like fonts will need typography that will ensure readability and at the same time establish authority.
It’s important that you speak with your web designer to find out what fonts best resonate with your target audience. It can be tricky, however, an experienced web design agency will have no problem at all with working with you to accurately identify what will work best.
3. Be intelligent with navigation
Have you ever dropped out of a website simply because of poor navigation? We do that a lot. It is not going to be different with your website. As soon as it becomes hectic to move around your web pages, visitors will hit the exit button and browse onto your competitors’ website.
That is why you cannot afford to be messy with navigation. Keep important links visible and the less important ones at the bottom. Even better, you could use drop-down menus to group your links. This will avoid overcrowding and instead offer an easy way to scan over your website content in one look.
4. Get it right with the colour combinations
Web design is not complete without the effective use of great colour combinations. In fact, the choice of colours will affect conversion rates in a great way.
According to a study by Quick Sprout, 90% of product assessments are formed on the basis of colour. Use colour to effectively create an interesting theme, a moving tone and a mood that will stick.
5. Use logos to cultivate trust
Ever heard of the phrase, “seeing is believing”? It turns out there is a lot of truth in this phrase in the web designing world. A brand logo can draw attention to your website and be a motivation to customer conversion. Trust logos are even better as they not only make customers feel secure but also associate them with authenticity. Be careful where you place the logo not to be a distraction to the main web content.